The Estée Lauder Companies (ELC) has entered an exclusive agreement with Exuud Inc. to introduce the innovative Soliqaire™ fragrance delivery system into its prestige and luxury fragrance portfolio by late 2025.
Soliqaire™ utilizes plant-derived, biodegradable polymer blends to absorb and release fragrances, paired with advanced hardware platforms that control fragrance delivery without heat or aerosols, ensuring a long-lasting, environmentally friendly scent.
This partnership builds on ELC’s fiscal 2024 investment in Exuud through its New Incubation Ventures (NIV) arm, which focuses on supporting transformative beauty technologies and brands.
The collaboration underscores ELC’s commitment to shaping the future of luxury fragrance by blending cutting-edge technology with traditional craftsmanship.
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