Rakuten Group, Inc. and L’Oréal Japan have entered a strategic partnership designed to revolutionize beauty experiences by leveraging artificial intelligence (AI) and marketing data.
The collaboration taps into Rakuten’s extensive customer base of over 100 million members, utilizing advanced tools such as Rakuten CustomerDNA, an AI-powered database that includes over 4,000 consumer attributes, and Rakuten AIris, a platform that connects businesses with targeted audiences.
L’Oréal Japan contributes its specialized platforms, CREAITECH and Beauty Genius, enabling the integration of beauty-specific AI into Rakuten’s user experience.
The partnership aims to redefine how customers discover and shop for beauty products, combining data-driven technology with cutting-edge beauty expertise to deliver personalized, innovative solutions.
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