Kavitha Murugesan, Technical Director of R&D and Compliance at Tropic Skincare, delves into the beauty industry’s latest trend: tinted serum. As consumers increasingly seek multifunctional products, the demand for makeup that offers skin care benefits is on the rise.
In 2023, over half of makeup users, 53% to be exact, expressed a preference for hybrid products that combine the qualities of both makeup and skin care. Furthermore, a staggering 96% of consumers are purchasing skincare products, with many gravitating towards those that serve multiple purposes. This growing trend highlights a strong consumer desire for formulas that not only enhance the skin’s appearance but also contribute to its overall health.
As a result, the expectations for foundations have evolved. Today’s consumers are looking for products that not only cover imperfections but also actively treat and improve the skin. This shift in consumer preference is driving innovation in the cosmetics industry, as companies like Tropic Skincare work to meet the demand for multifunctional beauty solutions.
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