From volume-boosting products to brands focusing on scalp health and colour-safe formulas, these Aussie favourites are delivering locks that even Rapunzel would envy.
Launched in 2023 by celebrity hairstylist Lauren Mackellar, Robe is designed as a “hair wardrobe,” focusing on active haircare for issues like hair loss, thinning, and dry or coarse hair. With ranges such as Lengthening, Thickening, and Youthful, each product line includes shampoo, conditioner, leave-in treatments, and scalp tonics. Despite facing a cancerous brain tumour diagnosis during development, Mackellar persevered with the brand’s launch. After 18 months of treatment, she emerged with a full head of hair.
Maeva Heim founded Bread in 2020, drawing inspiration from her time in her mum’s braiding salon in Perth during the ’90s. Bread’s textured haircare products fill a gap in the Australian market and are now internationally known. The bubblegum-scented hair oil is a standout, suitable for all hair types needing extra moisture. Their puffy scrunchies and protective hair towels are also popular.
Founded by Rita Ora and Anna Lahey, Typebea focuses on improving hair health for growth. The Growth range includes Strengthen + Lengthen shampoo and conditioner, gloss treatment, and peptide serum. The overnight serum is non-greasy, allowing for regular use outside of wash days.
Straand markets itself as skincare for your scalp. Known for its flake-free range, it addresses dandruff, psoriasis, and scalp irritation. The line includes shampoo, conditioner, serum, scrub, mask, and pre-wash oil, all formulated with prebiotic ingredients. Their exfoliating and massaging silicon scalp brush is a recommended addition.
Bondi Boost, renowned for its hot tools, also offers a variety of haircare products. The HG range focuses on restoring and strengthening hair, featuring an anti-hair thinning shampoo and conditioner to help prevent loss and promote growth.
Founded in 2003, Nak Hair is known for its vegan and cruelty-free products. The range includes shampoos, conditioners, and styling products. Its sister brand, Ori Lab, uses ingredients like aloe, hyaluronic acid, niacinamide, and marshmallow. The newly launched Roh range focuses on scalp health, tackling issues like flakiness and irritation.
Swet introduces a fresh perspective on dry shampoo, offering a high-performance formula that cleanses, hydrates, balances pH levels, and repairs damaged hair. Ideal for your gym bag, it’s a great addition for quick freshen-ups.
O&M emphasizes cruelty-free, Peta-certified products made in Australia with native extracts. The frizzy logic shine serum combats humidity and tames curls, while the Know Knott conditioning detangler, inspired by founder Jose Bryce Smith’s daughter’s tangled hair, hydrates and smooths for a glossy, knot-free finish.
Evo, founded in 2005, embodies honest haircare with recyclable packaging and a commitment to preventing ocean-bound plastic. The Fabuloso range helps maintain colour, including treatments for blonde hair and boosting treatments between appointments.
Founded by Lisa Nguyen, George Haircare focuses on organic and natural products. Key offerings include the Better Hair Days mask for deep hydration and The Stay All Day Clean shampoo for thorough cleansing without stripping moisture.
Founded in 2015 by Freda Rossidis and David Justin, Mr Smith is known for sustainable and high-performing unisex products. Popular items include the Leave In treatment, Balancing shampoo and conditioner, and The Foundation, an all-in-one styling product for volume, hold, and protection.
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