Industry experts are stressing the need for clearer and more standardized ingredient labeling in skincare products. With many brands using terms like “clean” and “natural” without universally accepted definitions, consumers often struggle to evaluate the effectiveness of the products they purchase.
Dr. Tanvi Tijoriwala, a naturopathic doctor based in Canada, highlighted that certain key ingredients, such as vitamin C, need to be present in specific concentrations to be effective. “For vitamin C to truly benefit the skin, it should be between 10-20%. Some products contain much less but still make the same claims,” she explained.
Dermatologist Dr. Rachel Simmons pointed out that while brands are required to list ingredients in descending order, they are not obligated to disclose exact percentages. “This can make it challenging for consumers to know how much of an active ingredient they’re actually getting,” she said.
Dr. Tijoriwala also suggested that consumers should look beyond front-label claims and carefully review ingredient lists. “A good practice is to check where active ingredients appear on the list. If they’re near the bottom, they may not have much impact,” she advised.
As awareness around these issues grows, experts believe that greater transparency in ingredient labeling will empower consumers to make more informed choices and encourage brands to adopt clearer, more consistent labeling practices.
Related Topics:
