Laura Mercier has officially launched on the Amazon US Premium Beauty Store and Buy with Prime, marking a strategic move to enhance accessibility for US shoppers. The collaboration promises fast, free Prime shipping across both platforms, expanding the brand’s reach to a broader audience.
The dedicated storefront will feature exclusive product bundles, limited-edition items, and beauty tutorials designed to inspire customers to create personalized looks. Additionally, interactive questionnaires will guide shoppers in discovering the best products for their individual needs.
Erin Cast, Global Brand President of Orveon, the parent company of Laura Mercier, expressed excitement about the new partnership. “Our collaboration with Amazon represents a significant step toward making our products available to a wider audience in the US,” Cast said. “We are excited to reach new customers and offer the tools they need to enhance their beauty routines. This aligns with our mission to celebrate individuality and artistry in beauty.”
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