A California state legislator has introduced a bill aimed at restricting the sale of anti-aging products to children, particularly those containing active ingredients like AHAs and vitamin A derivatives, such as retinol. If passed, the bill would prevent minors, especially tweens, from purchasing these products due to concerns about potential skin irritation and the suitability of such ingredients for younger skin.
The proposal comes amid growing concerns about Generation Alpha’s increasing interest in skincare. According to a report by WWD, many of the active ingredients in popular skincare products could harm children’s delicate skin. The bill, which could take effect as early as October, seeks to address this issue. However, a previous attempt to enact similar legislation failed to gain the necessary support.
Assemblymember Alex Lee, speaking to The Times via WWD, expressed concern over the industry’s targeting of young consumers. “Children who are 10 or 12 years old shouldn’t have to worry about wrinkles,” Lee stated. “The viral trend of ‘Sephora Kids’ is more effective marketing than any company could pay for. The multibillion-dollar skincare industry is capitalizing on this trend, despite knowing that these products are unsafe for children.”
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