Zara has launched a new collection of three hair perfumes, developed in partnership with renowned hairstylist Guido Palau and celebrated perfumer Jerome Epinette. The collection, named after key moments of the day—Dawn, Dusk, and Midnight—offers a unique fusion of fragrance and hair care.
Each scent is designed to evoke a specific time of day. Dawn, featuring fresh notes of lemon and apricot blossom, is described as refreshing. Dusk, blending jasmine and pink sugar, is positioned as a balanced, soothing fragrance. Midnight, with its warm notes of raspberry and vanilla, captures the essence of the night.
The perfumes are available for individual purchase or as a trio. With this innovative launch, Zara seeks to capitalize on the growing popularity of both the fragrance and hair care industries, blending the two to create a distinctive product offering.
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