Chanel has officially opened the doors to its first-ever “House of Beauty” boutique, located in Paris’ prestigious 16th arrondissement. This marks the luxury fashion house’s first standalone space dedicated entirely to its comprehensive range of beauty products and treatments.
Spanning 1,940 square feet across three floors, the new boutique features a blend of retail and treatment areas, offering an exclusive assortment of fragrances, skincare, and makeup. The store, which has been in development for nearly two years, is designed to provide a full, immersive Chanel beauty experience.
While no official reason for the store’s opening has been provided, industry experts speculate that the move is a response to the broader trend in luxury retail, where beauty has become a key growth sector amid sluggish sales in fashion and accessories. Chanel, like many other high-end brands, is increasingly shifting focus towards expanding its beauty offerings.
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