Stratasys Ltd. (NASDAQ: SSYS) has announced a strategic collaboration with Baralan, a leader in primary packaging for the cosmetics industry, to explore new creative possibilities in cosmetic packaging through Stratasys’ advanced PolyJet™ 3D printing technology. This partnership will enable Baralan to produce end-use parts on glass and plastic containers, offering high-end cosmetic brands customizable, fully decorated packaging that supports both personalization and low-volume production.
By leveraging PolyJet technology, Baralan is able to create intricate, multi-color, multi-effect designs directly on bottles and containers, breaking free from traditional manufacturing limitations. This innovative approach allows cosmetic brands to craft visually striking, brand-specific packaging that resonates with consumers while reducing waste and enabling cost-effective customization.
“Product customization is fundamental for the brand image,” said Maurizio Ficcadenti, Global R&D Manager at Baralan. “Stratasys’ solution empowers us to deliver unique and highly recognizable packaging without the need for expensive equipment investments. This approach aligns with our sustainability goals and meets the growing demand for eco-friendly yet distinctive packaging in the cosmetics industry.”
Zehavit Reisin, Senior VP of Consumer Solutions Global Sales and Materials Business at Stratasys, highlighted how the collaboration underscores the role of 3D printing in driving innovation within the cosmetics sector. “Our technology enables high-quality, end-use packaging with faster design iterations. By using our full-color, multi-material capabilities to replicate textures, translucency, and various properties on different substrates, brands can enjoy greater creative freedom while promoting sustainability in their packaging solutions.”
This partnership marks a significant step forward in the cosmetics industry’s push for more sustainable and customizable packaging options.
Related Topics:
