French skincare brand Typology has expanded its reach into the hotel industry through a new collaboration with Groupe GM, a global leader in guest amenities. This partnership introduces a hotel line of products that reflects Typology’s dedication to sustainability, blending clean formulations with eco-conscious packaging while maintaining the minimalist design and quality that defines the brand.
The new hotel collection is tailored for environmentally aware travelers, offering luxurious, yet simple amenities crafted with ingredients that align with Typology’s ethos of transparency and sustainability. According to the brand, the products provide a sophisticated guest experience without compromising the planet’s health.
“We are thrilled to partner with Typology, a highly respected name in skincare,” said Laurent Marchand, President of Groupe GM. “This collaboration allows us to offer more sustainable, eco-friendly amenities to our clients while maintaining the luxury and quality standards expected by our customers. The line perfectly embodies the core values of both our companies, allowing hotels around the world to provide their guests with high-quality products that reflect personal care and attention to detail.”
The packaging for Typology’s hotel line is a direct extension of the brand’s signature aesthetic, characterized by clean lines, monochromatic color schemes, and sleek, modern design elements. The products are further enhanced by a carefully crafted fragrance, featuring citrus top notes of orange and mandarin, balanced by floral heart notes of mandarin flower and jasmine, and grounded with warm undertones of vanilla and wood musk—creating an unforgettable sensory experience for guests.
As part of Typology’s ongoing commitment to sustainability, the hotel line formulations are dermatologically tested and free from harmful ingredients such as PEG, sulfates, and silicones. The products are certified vegan, GMO-free, gluten-free, and RSPO-certified for solid soaps, containing up to 98% natural ingredients. Additionally, each formula is enriched with panthenol (vitamin B5) for its hydrating properties, camellia extract for nourishment, and shea butter in the body lotion for added moisture.
The line also features innovative packaging solutions that prioritize sustainability. The large-format Ecofill dispensers are refillable, made from aluminum, and use sealed recyclable mono-plastic pouches to prevent bacterial contamination. These dispensers are designed to optimize the refilling process, boost housekeeping efficiency, and ensure high hygiene standards. The dispensers are complemented by Groupe GM’s modern Ghost dispenser, crafted from recycled plastic, which is mounted on a concealed rail for a sleek, “floating” visual effect.
In keeping with its eco-conscious mission, Typology’s hotel line also includes small-format bottles made of recycled plastic and aluminum tubes for the body lotion. These packaging innovations contribute to the brand’s ongoing efforts to reduce waste and conserve resources.
The Typology hotel line is aligned with Groupe GM’s “Care About Earth” initiative, which focuses on minimizing environmental impact through sustainable product design and production practices. This program underscores the companies’ shared commitment to eco-responsibility and sustainability, aiming to reduce waste and protect the planet for future generations.
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