Launched in 2021, Nuxe’s Super Serum [10] has become a standout in the skincare industry, claiming its position as the first essential step in all Nuxe routines for every age, skin type, and complexion. This innovative formula combines Nuxe’s expertise in botanical oils with cutting-edge skincare research, positioning Super Serum [10] as one of the brand’s most potent premium products.
The serum has already garnered 13 prestigious awards globally and is setting new sales records for Nuxe. It is now the top-selling microfluidic serum in French pharmacies and the brand’s best-selling face serum, with one bottle sold every minute.
In 2023, Nuxe expanded the Super Serum [10] line by introducing a special version targeting the delicate eye contour area, alongside a deluxe 50ml size for loyal customers. These additions further solidify the serum’s place as a cornerstone of the brand’s anti-aging offerings.
One of the most significant findings from Nuxe’s consumer research is the synergistic effect of using Super Serum [10] alongside Nuxuriance Ultra Alfa [3R], enhancing the performance of both products. To promote this powerful combination, Nuxe Travel Retail has rolled out high-profile activations in key airports including Roissy CDG Terminal 2E, Brussels Airport, Amsterdam Schiphol, Dublin T2, Zurich, and Basel. These activations highlight the brand’s signature gold color scheme and focus on the product’s unique formulation and sensory appeal.
Customers are incentivized with luxurious gifts, such as a vanity pouch containing deluxe miniatures, and Nuxe continues to engage shoppers with interactive “retailtainment” scratch cards, rewarding them with Nuxuriance Ultra samples to encourage product discovery.
Caroline Goix, Nuxe Global Travel Retail Manager, emphasized the success of the Super Serum [10] in driving the brand’s effectiveness message: “Our consumer test results demonstrate how Super Serum [10] works on the skin in ten different ways—reducing wrinkles, improving firmness and radiance, enhancing skin texture, and more. Together with Nuxuriance Ultra Alfa [3R], this combination provides an effective anti-aging routine that makes skin appear 10 years younger.”
With new marketing activations in travel retail and TV campaigns in France and Italy, Nuxe continues to reinforce its message of “The Power of 10 Serums in One,” making Super Serum [10] a centerpiece of its global anti-aging strategy.
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