At the China International Import Expo (CIIE), L’Oréal unveiled its strategy to enhance supply chain resilience in China, aiming to reduce its dependence on global disruptions.
The company’s initiative includes ramping up production capabilities within China, automating its warehouses, and utilizing new ports for more efficient distribution. Additionally, L’Oréal is integrating machine learning and digital technologies to improve customer experiences both online and offline.
With global supply chains increasingly vulnerable to challenges such as the COVID-19 pandemic and geopolitical tensions, L’Oréal’s focus on bolstering its China operations signals a shift towards greater regional self-sufficiency and risk management.
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