Blake Lively has long been a beacon of beauty inspiration, particularly for her luscious, golden mane that has captivated fans for nearly two decades. From her breakout role in “The Sisterhood of the Traveling Pants” to her iconic portrayal of Serena van der Woodsen in “Gossip Girl,” Lively’s hair has been a subject of admiration and emulation.
A simple Google search reveals tens of thousands of results for “Blake Lively hair color” and “Blake Lively hairstyles,” testament to her enduring influence. Her “Gossip Girl” character sparked a hair renaissance comparable to Jennifer Aniston’s “Rachel” haircut in the late ’90s and early 2000s. On TikTok, the hashtag “How to Do Blake Lively Hair” boasts nearly 5.7 million posts, filled with tutorials replicating her signature look.
Now, Lively is sharing her coveted hair-care secrets through her new brand, Blake Brown Beauty. After seven years of development, the brand aims to encapsulate Lively’s unique hair-care philosophy, focusing on a regimen that prioritizes shampoo and hair masks over the traditional shampoo-and-conditioner routine.
Blake Brown Beauty introduces eight vegan and cruelty-free products, including a dry shampoo, glam mousse, and treatment mask. These products are designed to nourish and strengthen all hair types while being budget-friendly; the most expensive item in the line is priced at $25.
“I was determined to bottle up a premium, salon-quality hair-care line that’s cleaner, cruelty-free, easier, yummier, more sustainable, and more accessible than anything I saw out there,” Lively stated in a press release. “Performance was paramount. We were uncompromising, which is why it took an absurd amount of time, but the products show our level of dedication and strict quality control.”
Starting today, Blake Brown Beauty is available for purchase online at Target.com and in Target stores. Below, explore the full range of products and relive some of Lively’s most iconic beauty moments.
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